花花學園，成都 / 峻佳設計
從繪本里走出來的兒童美育空間
設計公司:峻佳設計
位置:中國
類型:建筑
標簽:chengdu Interior design Sichuan 四川 室內設計 成都
分類:售樓處 商業建筑 教育中心 教育建筑
游戲和幻想是兒童的一種天性，作為本次設計策劃主體視角，我們希望把一個美好世界帶入兒童的現實，這既是品牌方花樣年地產希望傳遞的美好價值初心，也是我們從設計角度進行的全新創意。
It’s the nature of children to play games and embrace wild imaginations. With regard to the theme, we hope to bring a beautiful world into children’s lives. This is not only the original inspiration of Fantasia Holdings, but also a brand-new idea of Kyle from the design perspective.
▼項目概覽，overview
「繪本故事」的概念是這一次的創作靈感，我們以故事先行的場景化設計，賦予空間靈魂，作為視覺傳達元素，抽象變幻的線條感設計成為本案核心。 ——Karv One Design
The concept of “picture book story” is our inspiration for this design. With design guided by scenes featuring stories, space is endowed with soul. The delicately-designed lines, as visual expression elements, became the soul of this design.” —Karv One Design
▼抽象變幻的線條感設計成為本案核心，the delicately-designed lines became the soul of this design
項目背景 | Project Background
城市發展進入精細化運營時代，峻佳設計受品牌方成都花樣年地產邀請開展關于未來城市生活和社區服務的創新實踐。 在本次項目設計中，擯棄傳統售樓中心的銷售主導思維，花樣年地產以開放和頗富遠見的姿態，將項目的核心表達付諸于對未來城市人居生活和社區服務更新的關注，而作為家庭和城市未來連接的紐帶，“兒童”和“美育”成了本次設計的破題關鍵詞。
Urban development is entering an era of refined operation. Karv One Design was commissioned by Fantasia Holdings Chengdu for an innovative design on real estate sales and future community management. In this project, Fantasia ditched the sales-oriented thinking of traditional sales centers and, in an open and visionary manner, focused the core expression of the project on future urban life and new community services. As the link between family and city in the future, “children” and “aesthetic education” became the breakthrough and key words of this design.
▼設計關鍵詞：“兒童”和“美育”，key words: “children” and “aesthetic education”
花樣年給予峻佳設計充分的創意支持，本案通過地產銷售中心、兒童美育空間、未來社區幼兒園、代同堂教育場所、兒童游樂中心、品牌體驗的多義功能融合表達，創造了“花花學園”這一地產運營服務的全新物種，寄望于讓城市中更新的一代能夠在愛與美的滋養中生活成長。
Fantasia gave full support to the innovation of Karv One Design in this project. By combining multi-functions of real estate sales center, children’s aesthetic education space, future community kindergarten, multi-generation education center, children’s amusement park and brand experience place, we came up with the idea of “Blossom School”, a brand-new type of real estate management service dedicated to letting the new generation in the city live and grow up in the nourishment of love and beauty.
▼繪本故事，picture book story
創作手記 | Innovation Notes
本案的策劃創作，峻佳設計從對未來社區生活情境的想象入手：兒童作為連接社區和家庭的關鍵紐帶，是創作的第一主角。基于兒童美育的思考，創造寓教于樂的Edu-taiment體驗，從「繪本」靈感出發的花花學園由此源起。峻佳設計從前期策劃、品牌命名及VI視覺識別系統、室內、展陳全維度一體化設計，打造了完整的故事化場所體驗。
In this project, the theme of future community life was adopted. Children, as the key link between community and family, became the protagonist of the design. Based on thinking about children’s aesthetic education, the Blossom School inspired by picture story books is committed to provide Edu-taiment experience which combines education and fun. From early-stage planning, brand name ideation, to VI (visual identification) system, interior design and display, Karv One Design has offered a complete string of experience connected by stories.
▼品牌設計，branding
花花學園起源于一個美麗的繪本故事，在這里，成人與兒童一起編織夢想。借助于一系列跨越年齡的“多代同堂守護者角色”，引導來訪者在故事化的空間與趣味的展覽場景中進行多樣探索。熱愛教育的花婆婆、廚藝超棒的勺子爺爺、調皮可愛的超級波比、充滿愛心的花花小精靈……“空間守護者”角色的植入，激發兒童開啟一段饒有趣味的探索之旅，也形成了花花學園獨特的符號識別，這些生動而富有個性的繪本角色是組成花花學園生命力的源泉。
Blossom School originates from a beautiful picture book story and it is a place where adults and children together weave their dreams. With a series of “multi-generation guardians” spanning different ages, visitors are guided to make various kinds of explorations in the space connected by stories and interesting scenes of display. Granny Blossom dedicated to education, Grandpa Spoon super good at cooking, naughty and lovely Super Bobbi and kind Blossom Elves, the “space guardians” are included to inspire children to embark on an interesting exploration journey. These vivid and unique roles in story picture books together make the unique symbol of Blossom School bringing infinite vitality.
▼繪本故事中的角色， a series of “multi-generation guardians” in the book story
在空間的整體對外表達上，以「線條」為核心的設計表達，為不同功能場景的變化帶來流動的敘事感。大幅玻璃幕墻配合室內燈光設計，以開放的態度，與自然環境組合為完美的對話。
By using “lines” as the core elements for expression of space, the design adds a sense of smooth narration to the changes between different functional scenes. The large glass curtain wall and the indoor lighting design convey a feeling of openness and form perfect interaction with the natural environment.
▼流動的敘事感，a smooth narration
平面功能布置有小劇場、游戲房、輕食餐廳、烘焙館、圖書室、手工區、音體室、主題教室等，以花花學園所倡導的未來美育為出發點，峻佳設計將對兒童教育的思考與關懷植入室內空間及展陳設計，令使用者能以輕松的姿態去探索整個空間。
Functional areas include small theatres, game rooms, light food restaurant, bakery, library, handwork area, music and sports classroom, theme classrooms, etc. Blossom School has been advocating for the aesthetic education of the future. Thoughts of Karv One Design about children’s education are expressed in its design of the interior space and the display, which enables users to explore the whole space in a relaxed manner.
▼空間分布示意，the map of Blossom School
兒童以好奇的眼光體驗世界，所見、所觸摸和感知的一切構成了他們了解這個世界的途徑。從一個美好的繪本故事，到一個空間，通過室內和展陳的一體化設計，整個空間變成一個巨大的故事展演場所。既能滿足兒童學習、游玩、使用及社區公共需求，同時也將空間的銷售和地產品牌展示功能完美融合其間。
Children experience the world with curiosity. What they see, touch and perceive constitute the way they understand the world. From a beautiful picture book story to a space, and through the integrated interior and display design, the whole space becomes a huge place for storytelling. It can be a place for children to learn, play and use while also serving the public good. At the same time, it perfectly accommodates functions of a sales center and brand display space.
▼大堂入口區域，entrance area in the lobby
入口大廳以巨型抽象線條「FLY」主題造型裝置，組合“彩虹背景幕布”設計，為整體空間營造出奇幻般的氛圍感受，充滿想象力的視覺造型，能夠激發兒童展開豐富聯想，也暗示了整個探索中，各種別于尋常經驗的敘事體驗。無論在哪個角落，設計團隊都充分重視美感與教育的結合。“空間守護者”的角色則以不同的展示形式，穿插于各個場景中，串聯起整個故事。
The gigantic “FLY” shaped abstract lines and rainbow background curtain create a fantastic atmosphere for the whole space of the entrance lobby. The imaginative visual presentation not only stimulates children’s imagination, but also imply the various narrative experiences in the exploration which is different from ordinary experiences. The design team attaches great importance to the combination of aesthetic feeling and education in each and every corner of the project. The space guardians, shown in different forms, are placed in various scenes to connect the stories as a whole.
▼「FLY」主題造型裝置，”FLY” installation
▼裝置細部，installation detailed view
展陳故事 Chapter 01
Story Chapter 01
Welcome 花花學園歡迎你
Wow!走進花花學園的繪本世界，奇妙的冒險開始啦!
Welcome to Blossom School
Wow!Let’s start the wonderful adventure in the picture book world of Blossom School!
▼大廳休息區，lobby seating area
▼學園之旅啟程，the school journey begins
展陳故事 Chapter 02
Story Chapter 02
Eat 身體的奇妙旅行
小身體大學問，從吃開始探索健康的秘密吧!
Eat A Lesson of Your Body
A wealth of knowledge is within your body. Let’s explore the secrets of health with what you eat!
▼餐廳和烘焙區，restaurant and baking area
▼空間細部，detailed view
咖啡區充分考慮了親子互動與常規休憩的功能，滿足日常客戶洽談來訪需求的同時，也能夠成為學園親子烘焙課堂的場所，空閑時段則是可供社區居民共享的第三空間。
The coffee area is both for parent-child interaction and a lounge area. While meeting the needs of receiving clients, it can also be used for parent-child baking classes and other activities for community residents when available.
▼咖啡區，coffee area
后側的自由探索空間通過空間內的主樓梯，將滑梯、兒童閱讀平臺、兒童開放式烹飪教室及角色扮演區等分段式穿插在空間內。
With a main staircase in the free space in the back area, the slides, children’s reading area, open cooking classrooms and role-play areas are dotted throughout the space.
▼探索空間，exploring area
展陳故事 Chapter 03
Story Chapter 03
Dream代同堂夢劇場
認真聽，勇敢說，和不同的人創造共同記憶。
Dream Community Dream Theater
Listen carefully, speak bravely, and create shared memories with different people.
▼夢劇場，Dream Theater
由簡單線條與高低舞臺構成的開放性劇場，既在于為兒童提供表達自我的舞臺，也是能夠與周邊社區居民產生良性互動的公共交流場所，激活社區居民共同參與、創造價值。
The open theatre consisting of simple lines and stair-shaped stages is not only a stage for children to express themselves, but also a public activity platform for residents from the surrounding communities to jointly participate in the value creation.
▼舞臺，stage
展陳故事 Chapter04
Story Chapter 04
Play 來讓蔬菜洗涮涮
變身為蔬菜的魔法，體驗從土地到餐桌的游戲旅程。
Play Let’s Wash Vegetables
The magic experience of growing vegetables: from land to table.
▼游戲空間，play room
游戲區則充分尊重了兒童喜愛游戲的天性。為了讓兒童充分調動身體，設計師設置了滑滑梯、泡泡池等高低起伏的互動游戲，同時考慮到低齡兒童的身體尺度，使他們能在健康的運動中完成對空間的趣味探索。
The game area fully respects children’s natural fond of playing. In order to engage the children as much as possible, the designers have set interactive games which involve jumping movements such as slide and bubble pool. At the same time, the physical size of young children is taken into consideration to ensure that they can experience interesting exploration of space in healthy sports.
▼游戲區，game area
▼游戲區細部，detailed views
展陳故事 Chapter05
Story Chapter05
Build 花樣創想所
10000片積木的創意世界，拼出你想象中的一切!
Build Blossom Innovation House
A creative world of 10,000 building blocks to build anything you can imagine of !
▼花樣創想所，Innovation House
▼休息區，seating area
沙盤區最大的亮點來自數萬片積木拼湊而成的創意沙盤，既是花樣年“有趣有味有料”的品牌主張體現，也是花花學園“寓教于樂”理念的彰顯。有趣的沙盤故事細節場景設計，空間中的動物椅變身為拼湊積木的展板，經過變色處理的植物，可以搖動的風車主題裝置墻，兒童可以在這里玩耍，拼湊出自己的獨特想象。
The biggest highlight of the sandbox area is the creative sandbox made up of tens of thousands of building blocks. It is not only an embodiment of the Fantasia brand idea of “interesting, tasty and practical”, but also a manifestation of the “Edu-tainment” concept advocated by Blossom School. We have made interesting detailed scenes in the sandbox such as the animal chair as an exhibition board for piecing together building blocks, plants after color change treatment, movable windmill theme walls. Children can play here and piece together whatever comes into their unique imagination.
▼創意沙盤， the creative sandbox
洗手間采用柔和明亮的色彩，使得整個空間溫暖而夢幻，消除兒童對于獨處小空間的恐懼感。
Soft and bright colors are used in the toilet to make the whole space warm and dreamy, eliminating children’s fear of staying alone in small space.
▼洗手間，toilet
峻佳設計在空間中設置了長長的走廊以滿足兒童奔跑跳躍的天性，以圓潤的防撞設計關照兒童的安全，亦給予他們充分玩耍的自由空間。
Considering that children are fond of running and jumping, Karv One Design installed a long corridor in the space. The round bumper design is to ensure children’s safety and sufficient play area.
▼圓潤的防撞設計，round bumper design
▼樓梯，stair
展陳故事 Chapter 06-1
Story Chapter 06-1
Art色彩馬戲團
為動物們穿上喜歡的顏色，印出自己的藝術故事。
Art Color Circus
Dress the animals with favorite colors and create the prints yourself.
▼色彩馬戲團，Art Color Circus
展陳故事 Chapter 06-2
Story Chapter 06-2
Workshop 花花工作坊
探索與教育有關的一切，挖掘更多新鮮的樂趣。
Workshop Blossom Workshop
Be hungry for knowledge and explore for more fun.
▼工作坊，Workshop
▼創作區，work space
課室的設計以色彩與主題造型加以區分，創造兒童具有歸屬感的空間身份，桌椅則用和諧的人性尺度，且靈活可變，滿足多種不同教學模式。
The classrooms are designed with distinctive colors and themes in order to create a space which gives children a sense of belonging. Tables and chairs are in suitable dimensions and are flexible and changeable to meet the needs of different teaching modes.
▼課室，classroom
▼課室桌椅，table and chairs
峻佳設計將多種柔和的色彩與創意造型融入到空間中，結合故事化的設定，將品牌、室內、展陳融為一體。兒童化、趣味化、美感化的空間本身成為一個充滿生命力的講述者與教育者。
By putting a variety of soft colors and creative shapes in the space, coupled with the design developed with stories, Karv One Design incorporates brand, interior design and exhibition as a whole. The space, oriented by children elements, fun and beauty, has become a vivid narrator and educator itself.
▼應不同課室主題，為兒童設計相關系列的應用產品，according to different themes of the classrooms, relevant series of products are designed for children
展陳故事 Chapter 07
Story Chapter 07
Nature 陽光，風與種子的游戲
當兒童與自然相遇，生命是值得期待的故事。
Nature Game of Sunshine, Wind and Seeds
When children meet nature, life becomes a story worth waiting for.
▼室外空間，outdoor space
展陳故事 Chapter08
Story Chapter 08
Listen 音樂的形狀
跟著可愛的音符精靈，演奏出可以看見的有趣音樂。
Listen Shape of Music
Follow the lovely note elves and play music that’s fun and visible.
▼音體室，music room
展陳故事 Chapter 09
Story Chapter 09
Family 創意長廊
百變創意親子體驗，創造溫馨的家庭記憶。
Family Creative Gallery
Various creative parent-child experiences to create nice memories of family.
▼親子創意長廊，Family Creative Gallery
展陳故事 Chapter 10
Story Chapter 10
Love 愛的告白
充滿愛意的手寫心愿卡，大聲說出你心中的話語!
Love Speak Out Your Love
Handwrite a wish card full of love, speak from the bottom of your heart!
▼手工區，workshop
環境不自覺的在引導人們的行為，在項目細節處理上，空間設計了很多基于兒童安全角度的細節，如對兒童友好觸感的建材，根據兒童身高定制的家具，如守護者一般，希望兒童在其中，能感受到陪伴。
People’s behaviors are unconsciously influenced by the environment. In terms of project details, many details are designed for children’s safety, such as the child-touch-friendly materials and the furniture customized according to children’s height, which are like guardians providing children with company.
▼引導標識設計，way-finding system
“地產+運營”模式升級大潮下，房地產企業紛紛從地產開發者到服務者進行角色轉型，圍繞居住者生活及場景進行的系列產品和運營服務革新，成為各大地產企業爭相破局和引領革新的關鍵。
花花學園的誕生，正是面向未來所做的探索。通過重新定義銷售中心而進行的未來教育與社區共享空間實踐，峻佳設計聯合花樣年從空間與環境美學的角度激活人與人、人與空間的新互動，不止于學園，而是一個未來可以釋放無限可能的公共土壤，以其開放和美好的姿態，成為地產服務的創新實驗樣板。
▼品牌形象設計，branding
Under the trend of upgrading “real estate + operation” mode, real estate enterprises have been transforming their roles from developers to service providers. Innovations in products and operation services focusing on scenes of residents’ lives have become the key for major real estate enterprises to make breakthroughs in the competition and become the innovation leader.
Blossom School is exactly an exploration made for the future. By redefining sales center in this project, which combines future education and shared community space, Karv One Design worked with Fantasia Holdings to stimulate new people-to-people and people-to-space interactions from the perspective of space and environmental aesthetics. This project is so much more than just a school. It is also fertile soil for the public that incubates unlimited possibilities for the future. With its openness and beauty, the project will be a model of innovation in real estate services.
項目名稱：花花學園
項目類別：地產銷售中心&體驗中心
業主：花樣年地產
業主管理團隊：朱國剛、涂純、周和煦、凌鑫海、夏曼、葉緒紅、謝暉、黃鈺、梁健、于國峰、崔峰
服務內容：策劃/品牌/室內/軟裝/展陳設計
設計機構：峻佳設計
主持設計：陳峻佳Kyle Chan
主案設計：Derek Ng / Jacky Wan
室內設計：Yang / Nicko Hui / Edwiin Ng
項目策劃：Sophie Shu / Larrissa Yan / Florine Jin
品牌設計：Sushila Law / Carol Chan /Sunny Teng
軟裝設計：Hannah Shen / Lynne liu
項目地址：成都市崇陽大道花樣年智薈城
項目面積：3520㎡
空間攝影：廖貴衡(Dick.L)
Project Name: Blossom School
Project Category: Real Estate Sales Center & Experience Center
Property Owner: Fantasia Holdings
Client Management Team: Zhu Guogang, Tu Chun, Zhou Hexu, Ling Xinhai, Xia Man, Ye Xuhong, Xie Hui, Huang Yu, Liang Jian, Yu Guofeng, Cui Feng
Services: Planning/Brand/Interior design/Soft decoration/Exhibition design
Designed by: Karv One Design
Chief Designer: Kyle Chan
Concept Design: Derek Ng/Jacky Wan
Interior Design: Yang/Nicko Hui/Edwiin Ng
Project Planning: Sophie Shu / Larrissa Yan / Florine Jin
Brand Design: Sushila Law / Carol Chan /Sunny Teng
Soft Decoration Design: Hannah Shen/Lynne liu
Project Address: Fantasia Zhihui City, Chongyang Avenue, Chengdu
Project Area: 3520㎡
Photography: Dick.L
來源：本文轉載自谷德設計網(gooood)
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- 時間 2019-06-21 /
- 作者 /
