Frieze藝術博覽會展場設計，洛杉磯 / wHY
展現洛杉磯的開放精神
設計公司:wHY
位置:美國
類型:建筑 藝術
材料:金屬 鋼 膜
標簽:Interior Los Angeles 室內設計 洛杉磯
分類:展廊 展覽空間 展覽類建筑 文化建筑
洛杉磯Frieze藝術博覽會于2019年2月14日正式開幕。wHY事務所為本次展會設計了一系列層次豐富的室內和室外空間。主展廳內的展陳設計與派拉蒙影業公司的場地歷史背景形成了巧妙的融合。
Opened on February 14th 2019, Frieze Los Angeles invites visitors into a series of rich and multilayered spaces, where art presentation inside the main tent integrates within Paramount Studios’ storied back lot. The new fair is immersed in its location and the city it belongs to, fusing those characteristic elements with the art-viewing experience.
▼入口展廳外觀，Entry pavilion exterior ©Yoshihiro Makino
基于展會的臨時展廳結構，本次設計旨在打造體驗式的展覽環境，使觀者從下車的一瞬間便置身于展覽流程當中。入口展廳的兩道拱門上覆蓋著茂密的人造樹葉，呼應了帕拉蒙公司在好萊塢梅爾羅斯大街上的標志性雙層拱門，同時將參觀者引入展廳內部，為其帶來沉浸式的觀展體驗。
Working within the confines of the fair’s temporary tent structure, the design is primarily experiential – creating a sequence of environments that transport fairgoers from the moment they step out of their cars. The entry pavilion, with two archways wrapped entirely in faux-foliage, is a nod to the famous double arches of Paramount Studio’s Gate on Hollywood’s Melrose Avenue, welcoming visitors as they make their way to the tent and signaling the immersive, indoor-outdoor experience that lies beyond.
▼入口展廳的兩道拱門上覆蓋著茂密的人造樹葉，the entry pavilion with two archways wrapped entirely in faux-foliage ©Yoshihiro Makino
▼綠墻細部，detailed view ©Yoshihiro Makino
wHY事務所在3800平方英尺的入口展廳內設置了一個以藍色膠合板鋪設的房間，并采用了與影視工作室相似的布景技巧。該空間傳遞出一種獨特的幕后氛圍，在致敬場所歷史的同時也為進入主展廳的參觀者帶來了興奮的感受。
Within the 3800sf entry pavilion, wHY created a room paneled in blue-stained plywood, with detailing that mimics the set-building techniques of the studio’s master production designers. The space echoes the feeling of being backstage and behind-the-scenes, paying homage to the location, while creating a sense of excitement as visitors enter the main tent.
▼入口展廳內部，Entry pavilion interior ©Yoshihiro Makino
▼服務臺，service desk
▼衣物寄存處，coat check ©Yoshihiro Makino
展場的布局鼓勵參觀者自由選擇路徑，以自己特有的方式去探索不同的展臺。62000平方英尺的主展廳為藝術品和參觀者提供了充裕的空間，這也是本次展覽設計所考慮的關鍵因素。寬闊的走廊與3條主要路徑相連，這些路徑從入口向展廳內部逐漸變窄，通過增強透視來創造引人入勝的感覺。
Once inside, the layout encourages visitors to choose their own path, discovering and meandering between booths from galleries both established and new, organized by Frieze for balance and variation. Within the 62,000sf main tent, there is ample space for both artworks and visitors, a key consideration in designing this inaugural iteration of the fair. Generous corridors connect three main boulevards that are wider at the tent’s entry and grow smaller towards the back of the space, forcing perspective to create a welcoming entry progression.
▼主展廳，main tent ©Yoshihiro Makino
▼展覽空間，exhibition space ©Yoshihiro Makino
主展廳結構采用了不透明和半透明的天花板材料，將洛杉磯豐富而獨特的自然光線引入室內。設計團隊還為展廳和外部場地挑選了家具和各類配件，使其在融入周圍環境的同時保持舒適和高雅的感覺。
The structure itself is constructed with opaque and translucent ceiling panels that capture LA’s ample and distinctive natural light. Throughout the amenity spaces and backlot, wHY chose furniture and fittings that would at once blend into their surroundings while maintaining an elevated look and feel.
▼不透明和半透明的天花板材料將洛杉磯豐富而獨特的自然光線引入室內，opaque and translucent ceiling panels capture LA’s ample and distinctive natural light ©Yoshihiro Makino
▼設計團隊還為展廳挑選了家具和各類配件，wHY chose furniture and fittings for the entire amenity spaces ©Yoshihiro Makino
▼展廳細部，detailed view ©Yoshihiro Makino
展覽還充分利用了派拉蒙公司面積達15萬平方英尺的外景場地，使藝術得以打破空間的限制，充分融入到洛杉磯的城市生活當中，包括各種各樣的快閃店、小吃店以及設計商店等等。
With Paramount’s chameleon-like backlot providing 150,000sf for additional exhibits and amenities, the fair breaks the confines of the tent, moving program outside to draw on LA’s indoor/outdoor lifestyle. These spaces—which include pop-ups of cult eateries SQIRL and Roberta’s as well as retail activations from ArtBook and Frieze—are tucked within Paramount’s New York backlot, occupying the storefronts and streetscapes.
▼外部展場，Frieze快閃店，Backlot, Frieze Pop-Up ©Yoshihiro Makino
▼Roberta’s餐廳，Inside Roberta’s ©Yoshihiro Makino
▼商店，shop ©Yoshihiro Makino
此外，展覽還將各類裝置作品融入到不同的場地和游覽路線當中，包括Sarah Cain、Paul McCarthy和Barbara Kruger等人的作品。
These elements are nestled amongst art installations by Sarah Cain, Paul McCarthy, Barbara Kruger and others, fusing place, program and art into one immersive experience.
▼貫穿于展場的藝術裝置，the elements are nestled amongst art installations ©Yoshihiro Makino
▼由Trulee Hall設計的場外藝術裝置，Backlot picturing installation by Trulee Hall ©Yoshihiro Makino
▼由Sarah Cain設計的裝置-內部視角，Backlot, inside an installation by Sarah Cain ©Yoshihiro Makino
▼由Paul McCarthy設計的裝置，Backlot installation by Paul McCarthy ©Yoshihiro Makino
wHY事務所的創始人和設計總監Kulapat Yantrasast表示：“洛杉磯是一個有著開放精神的城市。我從2003年搬到這里，為的是追求它的光明、空間與自由——時至今日，這里仍有新的事物不斷產生。這種精神影響著藝術世界，也影響著我們體驗藝術的方式;它拒絕默守陳規，甚至有些混亂和隨意，當然，它展現的是一種友好的姿態。”
“L.A. is a city with an open spirit. When I moved here in 2003 it was for the light, the space and the freedom – and it still feels like new things can happen here. That spirit influences the art community and the ways that we’re able to experience art; it’s less rigid: something kind of messy and casual that is, in turn, welcoming.” – Kulapat Yantrasast, Found & Creative Director, wHY
▼側面入口，Side entrance ©Yoshihiro Makino
▼展場細部，exterior detailed view ©Yoshihiro Makino
Client: Frieze Art Fair
Location: Los Angeles
Status:Complete
Size: 65,800sf (tent);150,000 (backlot)
Budget: Confidential
來源：本文轉載自谷德設計網(gooood)
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- 時間 2019-02-20 /
- 作者 gooood /
